Trade Pricing for Contractors, Plumbers, and Public Projects
Trade pricing, no sales tax, and submittal support on Elkay, Haws, Halsey Taylor, Willoughby, and Stern-Williams. Apply in 2 minutes, approved within 1 business day.
Apply for Trade Pricing Create a Business AccountApply for Trade Pricing
Two minutes now, your pricing tier within 1 business day.
Built for How Your Organization Buys
Three kinds of buyers, three different headaches. We've set up our program around all of them.
General Contractors
Site work, schools, parks, commercial builds. Your deadline is our deadline:
- Volume pricing on multi-unit orders
- Submittal packages and cut sheets for your engineer
- Quick-ship models when the schedule slips
- Jobsite delivery coordination
Plumbing Contractors
Spec'd a fountain or bottle filler on the job? Get it at trade price:
- Trade pricing from your first order
- Rough-in specs, mounting and valve guidance from people who know the catalog
- Replacement parts, filters, and retrofit kits
- Fast answers, one dedicated rep
Cities & Municipalities
Parks, schools, courthouses, rec centers. We work the way procurement works:
- Vendor registration in your procurement system
- W-9, business documentation, and formal quotes on request
- Purchase orders accepted
- ADA-compliant and vandal-resistant spec guidance
Resorts, Golf & HOAs
Pools, courses, clubhouses, communities. Equipment guests actually touch:
- Outdoor showers, bottle fillers, and pet fountains
- Marine-grade stainless for pool and coastal environments
- Finish and mounting options matched to your property
- Replacement filter programs to keep units running
What You Get as a Program Member
Real purchasing advantages, not a newsletter.
Trade & Volume Pricing
Tiered discounts on multi-unit and repeat orders. The more you build, the better your number gets.
Dedicated Account Rep
One person who knows your projects, your specs, and your history. No ticket queues.
Spec & Submittal Support
Cut sheets, submittal packages, ADA compliance checks, and product selection help from people who know the catalog.
Tax-Exempt & PO Purchasing
Resale certificates and tax-exempt status welcome. POs accepted, W-9 on request, formal quotes for your files.
Priority Fulfillment
Program orders get processed first, with quick-ship options when your timeline demands it.
No Sales Tax + Free Freight on Most Brands
We collect no sales tax on your order, shipping is free on most of our brands, and payment is flexible including ACH and financing options.
Procurement-Ready. Put Us in Your Vendor System.
If your city, district, or company requires registered vendors, we'll complete your onboarding, paperwork included. Many of our municipal customers started with exactly this step.
How It Works
From application to trade pricing in one business day.
Apply
Tell us who you are and what you build, manage, or run. Takes two minutes, form below.
Get Approved
We review and respond within 1 business day with your pricing tier and your rep's direct contact.
Order Your Way
Order online with your account discount, or send a PO / request a formal quote for larger projects.
Common Questions
Who qualifies for the trade program?
Contractors and builders, city and county purchasing departments, school districts, parks and recreation departments, facility managers, architects and designers specifying product, resorts and hospitality groups, and resellers. If you buy for an organization or a project, you likely qualify.
Can The Fountain Direct register as a vendor with our city or organization?
Yes. We regularly complete vendor registration for municipalities, school districts, and corporate procurement systems, and we provide W-9s and any business documentation your onboarding requires, typically within one business day.
Do you accept purchase orders and tax-exempt purchases?
Yes. We accept purchase orders from approved organizations and support tax-exempt purchasing. Just send your resale certificate or exemption documentation with your application.
How big does an order need to be for volume pricing?
Trade pricing applies from your first order as an approved member. Additional volume tiers kick in on multi-unit orders. Ask your rep for a project quote and we'll price the whole package.
Can you help with specs, submittals, and ADA compliance?
Yes. We provide cut sheets, submittal packages, and product guidance for ADA-compliant, vandal-resistant, freeze-resistant, and filtered configurations across Elkay, Haws, Halsey Taylor, Willoughby, and Stern-Williams.
How fast do you ship?
There is no sales tax on your order, and shipping is free on most of our brands. In-stock models ship quickly, and we carry quick-ship product lines for deadline-driven projects. Your rep will flag the fastest option for your spec.